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The app growth platform for iOS and Android developers

From impression to revenue. One funnel.

See how people find your app on the App Store and Google Play, what they do inside it, and what they pay.

Early access opens in waves. One email when it's ready.

  • iOS
  • Android
  • Flutter
  • React Native
1Store6,020downloads
2Usage4,230active users
3Sales$6,480revenue · 238 paying
70.3%became active5.6%became paying
Store funnel

How people find you.

Before the download. From the first impression to the install.

248.6KImpressionslast 30 days
SourceSearch 54%browse 22% · web referrer 13%
CampaignSpring promo 9%of impressions, from ads
12.6%viewed the page
31.4KProduct page views−217.2K lost (87.4%)
Keyword“sourdough starter” 19%of page views from search
Store languageEnglish 58%then German 13%
19.2%downloaded
6,020Downloads−25,380 lost (80.8%)
DevicePhone 88%tablet 12%
CountryUS 30%Germany 14% · Türkiye 12%

Questions the Store step answers

  • Which keyword brought downloads?

    #3 for “starter feeding”, up two places this month.

  • Did the new screenshots convert?

    2.4% conversion since version 4.2, up 0.4 points.

  • Where do downloads come from?

    6,020 downloads from 248.6K impressions and 31.4K page views.

  • What are people saying?

    4.7 average rating, 312 new reviews this month.

Hand-off · Store → UsageDownloads 6,020 → App opened 5,64093.7% · −380 lost (6.3%)
Usage funnel

What they do inside.

Your own events, from the first open to the paywall.

5,640App opened93.7% of downloads
Acquired viaSearch 54%browse 22% · campaign 9%
CountryUS 31%Germany 14% · Türkiye 12%
75.0%onboarded
4,230Onboarded−1,410 lost (25.0%)
App languageEnglish 55%then German 13%
DevicePhone 89%tablet 11%
54.6%logged a feeding
2,310First feeding logged−1,920 lost (45.4%), the biggest drop
OS versionLatest 71%one version behind 21%
App version4.2.1 82%4.2.0 14%
80.5%saw the paywall
1,860Paywall viewed−450 lost (19.5%)

Questions the Usage step answers

  • Where do you lose users?

    Between onboarding and the first feeding: 1,920 people, 45.4%.

  • What are people doing right now?

    2,140 daily active users, 9,870 this month.

  • Is the new onboarding working?

    75% finish onboarding, rising for two weeks.

  • Who comes back after a week?

    22% on day 7. Day 1 is 41%, day 30 is 11%.

Hand-off · Usage → SalesPaywall viewed 1,860 → Trial started 41022.0% · −1,450 lost (78.0%)
Sales funnel

What they pay.

Trials, plans and revenue, by who pays.

410Trial started22.0% of paywall views
StartTrial 72%direct purchase 28%
PlanYearly 62%monthly 38%
58.0%paid
238Paid−172 lost (42.0%)
Acquired viaSearch 49%campaign 18% · browse 17%
CountryUS 41%of revenue · Germany 15%
$27.23per payer
$6,480Revenue$4,860 proceeds, from 238 paying
CurrencyUSD 46%EUR 27% · TRY 8%

Questions the Sales step answers

  • Which trial converts?

    58% of trials turn into paid subscriptions. Monthly converts best.

  • Did the ads pay back?

    2.6× return on ad spend, based on lifetime value.

  • Who asked for a refund?

    1.2% refund rate, with the reason people gave.

  • What did we earn?

    $6,480 revenue this month, $4,860 proceeds after fees.

Built in

Widen the top of the funnel from here too.

Edit the listing on the App Store and Google Play, then watch the Store funnel move.

  • Barmly · Metadata
    SubtitleEdited27/30
    Feeding Tracker & Bread Log
    LiveYour sourdough starter, sorted
    DraftFeeding Tracker & Bread Log
    Keywords102/100
    baking,loaf,dough,yeast,rise,proof,crumb,discard,hydration,ferment,timer,reminder,journal,recipe,flour

    Every language, one draft

    Apple’s and Google’s limits checked as you type.

  • History and restore

    Every change, tied to a version.

  • Ratings and reviews

    Read and reply in one list.

  • 4 of 10
    Screenshot 1Screenshot 2Screenshot 3Screenshot 4
    Drag to reorder · English (US)

    Screenshots

    Upload, reorder, delete.

  • Send for review

    Blocking issues first.

  • Several accounts

    Every app, one workspace.

Compare

One funnel instead of six tools.

Each tool is good at its own step. App Store Operator covers all three, for both stores, on the same dates.

App Store Operator
  • Store
  • Usage
  • Sales
  • Both stores
  • All three steps, same dates
  • One combined funnel
The othersStoreUsageSales
App Store ConnectPartial
Google Play ConsolePartial
Sensor Tower–Partial
Appfigures–
Firebase–Partial
Mixpanel–Partial

Partial: the tool covers part of the step. Based on each tool's public feature pages.

UpcomingAndroid, ASO and Apple Search Ads

Next on the list.

  1. StoreLive
  2. UsageLive
  3. SalesLive
  4. AndroidUpcoming
  5. ASOUpcoming
  6. ASAUpcoming

Android apps

Upcoming

Bring your Google Play apps. App Store Operator works with iOS apps today; Android apps on Google Play join the same funnel next.

  • Google Play Console accounts and apps
  • Store listing visitors, installs and conversion
  • Google Play subscriptions and revenue in Sales
  • App Store and Google Play side by side or combined

App Store Optimization

Upcoming

Rank higher in search. See where Barmly ranks for each keyword, and what to change to climb.

  • Keyword tracking and daily rankings
  • Keyword suggestions for your category
  • Metadata recommendations for title, subtitle and keywords
  • Competitor keywords you don’t rank for yet

Apple Search Ads

Upcoming

Buy installs that pay. Run campaigns here and judge them by revenue, not by installs alone.

  • Campaigns, ad groups and bids
  • Spend, installs, CPA and ROAS per campaign
  • Ad installs counted in the Downloads band
  • ROAS checked against real Sales revenue

FAQ

Questions, answered.

What is App Store Operator?

App Store Operator is an app growth platform for iOS and Android developers. It shows your whole funnel in one dashboard: store impressions, product page views and downloads, then what users do in your app, then trials, paid users and revenue. It works with native iOS, Android, Flutter and React Native apps.

How is App Store Operator different from Mixpanel, Firebase, Appfigures or Sensor Tower?

Mixpanel and Firebase start counting when someone opens your app. Appfigures and Sensor Tower cover the store, and Sensor Tower mostly estimates data for other companies' apps. App Store Operator puts your own store data, in-app events and sales in one funnel, next to the App Store Connect and Google Play Console work you already do, so you don't need four tools to answer one question.

How much does App Store Operator cost, and when can I use it?

Pricing isn't decided yet. App Store Operator opens through a waitlist: join it and we'll email you when sign-ups and plans are ready.

Which platforms and frameworks does App Store Operator support?

It supports iOS apps on the App Store and Android apps on Google Play. Event tracking works with native Swift and Kotlin apps, Flutter and React Native. You can connect several App Store Connect and Google Play accounts and manage all their apps in one workspace.

How do I add event tracking to my app?

You don't install a third-party SDK. You add one small tracker file from the setup guide for your platform, then call track for the events you care about. Each guide is written so you can also hand it to an AI coding agent, which can do the whole setup from that one file.

What access does App Store Operator need to my App Store Connect and Google Play accounts?

For Apple, you add an App Store Connect API key (Issuer ID, Key ID and the .p8 file). Store analytics currently needs a key with the Admin role, because Apple lets only Admin keys request analytics reports. Keys are encrypted, never shown again after you add them, and you can revoke them at any time.

Is my users' data private?

The tracker doesn't use the IDFA or any advertising ID. It never sends names, emails, phone numbers, precise location or anything a user typed. IP addresses aren't stored, event data is stored in the EU (Frankfurt) and deleted after 13 months, and it is never sold or used for advertising.

Do the numbers match App Store Connect and Google Play Console?

Yes. Store numbers come from Apple's and Google's own reports, so they use the stores' definitions. For example, conversion rate is first-time downloads per unique impression, which is how App Store Connect counts it. Apple's reports start arriving 1–2 days after you connect.

Does App Store Operator track revenue and subscriptions?

Yes. The Sales funnel shows trials, paid users, revenue, plans and currencies, using the stores' sales and subscription reports. Your event funnels can also end at your own purchase event, so you can see where users stop before they pay.

Does App Store Operator do ASO and Apple Search Ads?

Both are coming next. ASO will add keyword tracking, rankings and keyword suggestions. Apple Search Ads will show your campaigns next to the funnel, with ROAS. Join the waitlist to hear when they launch.

Find the band that leaks.

Early access opens in waves. One email when it's ready.